Meta — campaign: TOF_Bulk, Lookalike, Repeat_1, Repeat_>1, Repeat_%3E1, Advantage, DPA_, Remarketing, Retargeting, Perfplus, Experimentation  |  ID: 8+ digits, 6+ digits with _, {{

Google — campaign: PMAX, BrandSearch, YT_action, Kalira_, Aramya_3XL  |  ID: Kalira_, Aramya_3XL

Pinterest — ID: Pinterest (wins over campaign)  |  campaign: Pinterest

GPay — campaign or ID: gpay

PhonePe — campaign or ID: phonepe

MagicPin — campaign or ID: magicpin

WhatsApp Group — campaign or ID: group

WhatsApp OB — campaign: WA_, OB, reactivation, steal_deals, AS, Star Panel, ob_clearance, whatsapp, cart, sale, abc  |  ID: same patterns

Push Notifications — campaign: App_Push  |  ID: PN_, PN, app_install

RCS — campaign or ID: rcs

Affiliates — campaign: trackier_  |  ID: admitad, analyticscloud, digisoftnexus

Social — campaign: Social_IG, Social_FB, Feed  |  ID: BIO, Story, Post, Influencer, Link In Bio

Organic — BOTH campaign and ID are empty / -- / organic